The Questionnaire Builder within the RedJade® Suite guides you through the steps to create a new questionnaire. A questionnaire is a sequence of questions to be answered by a participant. The content of the questionnaire varies based on the type of test. When you create or copy a new questionnaire, you define the title, type and other details. And then you add questions. 


Every test requires one or more questionnaires and every questionnaire requires at least one question. A questionnaire must have one page and is presented to a participant one page at a time. The Questionnaire Builder provides several built-in questionnaire types and standard questions, along with tools to modify and customize these questions. The question types enabled vary based on the type of questionnaire. You can create a library of questionnaires you commonly use, then copy and customize them as needed for a test. 


Following are the questionnaire types in RedJade:

  • Single Sample(s): One or more samples served one at a time. This is the questionnaire type you would select for a typical sequential monadic test. It is created with an empty page for questions to be added.
  • No Samples: No samples are evaluated. Common for concept, visual, demographic, as well as usage and attitude questionnaires. A concept questionnaire, for example, may be served before samples. It is created with an empty page for questions to be added.
  • Multiple Samples: Two or more samples evaluated at the same time. Common for ranking, preference and napping. Multiple samples may be "with samples" or "after samples." It is created with an empty page for questions to be added.
  • Discrimination: Used to determine any noticeable difference between two samples. A discrimination questionnaire is served with a minimum of two samples, depending on the discrimination type. This type is created with a default question that can be edited and questions added. The discrimination methods supported are:
    • Paired Comparison
    • Duo-Trio
    • Triangle
    • Tetrad
    • Two of Five
    • Hexad
    • nAFC


Using the Questionnaire Builder, you must create at least one questionnaire before you can go to the next step of the wizard, but you can save the test and return to complete the questionnaire(s) later. When creating a new questionnaire, you must add at least one question before you can preview or launch an event. 


You can create questionnaires from the Home Dashboard or from the Test Wizard. If you begin from the Home Dashboard, you can choose to open an existing project or create a new one. If you want to create a questionnaire from an existing test, either edit the test using the wizard or click on the surveys tile from the test dashboard.


See the following to understand the components of the Questionnaire Builder:

SEE ALSO – The following documents for the steps to create a questionnaire:




Questionnaire Library

RedJade includes a library of various types of questions to help you build questionnaires for multiple kinds of tests. You can add and customize questions from the library, create your own questions and save questions to your own library. You can also create a shared library for everybody in your organization.


In the Questionnaire Builder, the libraries display on the right. Click on the (+) and (-) signs to expand and collapse the library sections. Select a question to preview it and click the green [+] button on the library item to add it to your questionnaire. You can also enter a search term to quickly locate and add a question to your questionnaire.


RedJade includes the following libraries:

  • Basic Library contains blank question elements for you to build your own questions. It also contains page elements, such as a timer and media.
  • My Library is self-managed and contains questions you save to your library.
  • Shared Library is accessible by everyone in your organization who has access to projects. Anyone in your organization who has access to projects can add or edit questions in the shared library.
  • RedJade Library contains 80+ pre-built standard sensory questions, enabling users to efficiently create questionnaires. The questions are available in Spanish, French, Italian, German, Greek, Dutch, Finnish, Danish and Malaysian languages. Additional languages can be added upon request.


SEE ALSO – Work With My Library & Shared Library for the steps to save templates to a library and Add Questions to a Questionnaire for the steps to begin a new questionnaire and add questions.




Question Types

The following describes the various question types available from the basic library.

Basic Questions:

  • Demographic Question – Used when building recruiting and onboarding screeners. Select the Quota / Categories from the dropdown to create the screener question and automatically map the Demographic Assignments. Modify the question text and assignments as desired afterwards.
  • Dropdown – Participant answers by selecting only one response on a dropdown list.
  • Line Scale – Participant answers by clicking a point on a line.
  • Multiple Selection – Participant answers by selecting any number of responses (at least one response must be selected).
  • Numeric – Participant answers with a number.
  • Single Selection – Participant answers by selecting only one response.
  • Text – Participant answers by adding text (open-end response).


Choice Model Questions:

  • Choice Based Conjoint – Participant answers by selecting from a combination of attributes at varying levels to determine what combination of a limited number of attributes is most influential on respondent choice or decision making. See Choice Based Conjoint
  • MaxDiff – Participant answers by selecting from a combination of attributes which is the most important and least important attribute. See MaxDiff


Discrimination:

  • A Not A – The A–not-A test, is a method of discrimination testing comprised of at least two samples; at least one sample is a previously identified sample (“A”) and at least one is a test sample. All samples are presented blindly, and the assessor’s task is to assign the label “A” or “not-A” to each of the samples. See A-Not-A Discrimination Method
  • Paired Comparison – Participants are served two coded samples. Participant answers by selecting if they perceive the two samples to be the same or different.
  • Duo-Trio – Participants are served three samples, one labeled as a reference and two coded samples. The coded samples are different and one is the same as the reference. Participant answers by selecting the coded sample they perceive to be the same as the reference. 
  • Triangle – Participants are served three coded samples, two are the same and one is different. Participant answers by selecting the sample they perceive to be different from the other two. 
  • Tetrad – Participants are served four coded samples, two samples of a product and two samples of another product. Participant answers by selecting the two samples they perceive to be the same or by placing the samples into two groups according to similarity.
  • Two of Five – Participants are served five coded samples, two samples of a product and three samples of another product. Participant answers by selecting the two samples they perceive to be different from the other three. 
  • Hexad – Participants are served six samples, three samples of a product and three samples of another product. Participant answers by selecting the three samples they perceive to be the same or by placing the samples into two groups according to similarity.
  • nAFC – Participants are served two or more coded samples (stimuli), one is different and all others are the same. Participant answers by selecting the sample they perceive to be different from the others.


Grid Questions:

  • Multiple Selection Grid – Participant answers by selecting any number (at least one) of responses in each group.

  • Numeric Grid – Participant answers with a number for each response in a group.

  • Semantic Differential Scale – Participant answers by selecting only one response in each group, similar to a single selection grid. However, the groups are labeled on both ends. The scale texts are grammatically on opposite adjectives at each end. For example, hard to use-easy to use, friendly-unfriendly, convenient-inconvenient, satisfied-unsatisfied, and likely to return-unlikely to return, with intermediate options in between. 

  • Single Selection Grid – Participant answers by selecting only one response in each group.


Multiple Sample:

  • Napping – Participant evaluates a group of samples, arranging them in a two-dimensional canvas (nappe) according to how similar or different they consider samples to be from one another. Each participant uses his own criteria to position samples. Samples which are perceived to be similar are placed close together and samples which are perceived to be different are placed well apart. There are no good or bad answers. 

  • Preference – Participant answers by selecting the preferred product. Sample codes automatically display as the responses, and a "no preference" choice option can also be added. A Preference Question can only be added to a Multiple Samples Questionnaire (with or after samples).

  • Ranking – Participant answers by ranking all the samples from first-to-last, according to the Instruction and question text provided. Sample codes automatically display as the responses. A Ranking Question can only be added to a Multiple Samples Questionnaire (with or after samples).



Multiple Samples - Zipper:
Basic Questions that support Zipper™ Feature for Simultaneous Sample Evaluations, with the Zipper option already enabled.

  • Dropdown – Participant answers by selecting only one response on a dropdown list.
  • Line Scale – Participant answers by clicking a point on a line.
  • Multiple Selection – Participant answers by selecting any number of responses (at least one response must be selected).
  • Numeric – Participant answers with a number.
  • Single Selection – Participant answers by selecting only one response.
  • Text – Participant answers by adding text (open-end response).

Page Elements:

  • Media  Add image files (.jpeg, .jpg, .png) or videos (.mp4) to a page. See Add Media to a Questionnaire
  • Page Text – General text displayed on a page. See Add Text to a Page
  • Questionnaire Timer – Add a timer to a page to control the pace or progression of the evaluation. See Add a Timer to a Questionnaire
  • Review Table – Display responses from previously answered questions on a page within a questionnaire, allowing the participant to review their answers. See Review Table


Specialty Questions:

  • Bullseye – Participant answers by clicking on the target. A response at the center of the target is a bullseye. The further out from the center, the lower the response value or rating. See Bullseye Question
  • Card Swiper – The card swiper question asks participants whether they like or dislike an item being shown. Participants swipe left to indicate they dislike the item and swipe right to indicate they like it. An up and down swipe response can also be enabled. See Card Swiper Question
  • Free Sort – Participant evaluate multiple samples, arranging them into groups according to their perceived similarities. Each participant uses their own perception to label the groups and group the samples. See Free Sort Question
  • Implicit Association – Implicit Association Testing captures unconscious thoughts and attitudes towards products or ideas. Participant answers by pressing one of a number of designated keyboard keys, or when enabled by clicking buttons or swiping on a mobile devise. An association question must appear on a page by itself. See Test Setup: Implicit Testing
  • Media Upload – Тhe Media Upload question allows participants to upload photos, video or audio recordings with their survey responses. See Participant Media Upload Question
  • Sensory Wheel – Participant answers by clicking an attribute on the wheel, then selecting a response on a rating scale about their perceived intensity of the attribute. See Sensory Wheel Question
  • Star Rating & Star Rating Grid – The Star Rating question lets participants answer using a visual scale of Star icons. The icon can also be changed to Hearts or Thumbs Up. See Star Rating Question
  • Text Highlight – Participants provide feedback on a concept or block of text by clicking and highlighting specific words, phrases or entire sentences. Participants can select words from the text block and categorize it based on the selection modes you define, for example whether they like or dislike the selected text. See Text Highlight Question


Temporal Questions:

  • Temporal Check All That Apply (TCATA) – Participant answers by selecting any number of attributes over a given period of time. The participant can select multiple attributes and deselect attributes over the period of time. See Temporal Check All That Apply (TCATA)

  • Temporal Dominance (TDS) – Participant answers by selecting the dominant one of a number of attributes over a given period of time. The participant can change the dominant attribute over the period of time.

  • Time Intensity Scale – Participant answers by selecting the intensity of an attribute over a given period of time. The question can be configured as buttons or line scale for rating the attribute.




Question Configuration Window

Click on a question on the page to edit it. Add question text and apply formatting in the Question Text Editor. Customize the responses for the question in the Response Configuration region. Scroll through the tabs in the Question Configuration region to select options, add triggers (Logic), set up validations and specify the reporting settings. Use the Question Tools to copy a question, save it to the library or delete it.